Portuguese Pioneers: 10 Apparel Brands Embracing Sustainability

Written by Pierre Mainguet - Head of Product at Kelkoo Group - 12 Mar 2024 - 5 min read

Explore Portuguese fashion brands dedicated to ethical practices. These brands have set themselves apart through a commitment to environmental sustainability. Prioritizing the health of our planet, they offer stylish options without compromise. From organic cotton to recycled materials, the clothing selections available cater to eco-conscious consumers. If you're looking for fashion choices that are both attractive and responsible, our range of Portuguese apparel provides numerous earth-friendly options.

Learn what Ethical Label means by reading the dedicated section on How Kelkoo helps you become a more ethical consumer
Ethical label
Brand ethical certifications
Brand
+351
Advancing Ethical Brand
GOTS (Global Organic Textile Standard)
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Why is it ethical?
+351, a brand deeply rooted in Lisbon's culture and the Atlantic, showcases its commitment to sustainability through small-batch production using locally sourced organic cotton, reducing CO₂ emissions by 45% and water consumption by 90% compared to conventional methods. Their product range, including unisex apparel with a relaxed fit, is crafted with various organic cotton textures such as Flamê and Terry, all GOTS certified, ensuring environmental and social responsibility. The brand's dedication to quality and sustainability is evident in their timeless designs, with a focus on comfort and a connection to the vibrant Lisbon lifestyle and the ocean.
Brand
Colorful Standard
Advancing Ethical Brand
FSC (Forest Stewardship Council),GRS (Global Recycled Standard),OEKO-TEX
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Why is it ethical?
Colorful Standard is committed to sustainable practices by using 100% organic cotton and 100% recycled merino wool in their garments, ensuring the materials are grown and produced without harmful chemicals and with reduced environmental impact. Their in-house production in Portugal adheres to EU standards, fostering a transparent and ethical manufacturing process with fair wages and working conditions, while also minimizing waste through garment dyeing and precise laser cutting. Packaging and labels are made from recycled materials, and all paper and forest materials are FSC certified, reflecting the brand's dedication to environmental stewardship and social responsibility.
Brand
ISTO
Advancing Ethical Brand
GOTS (Global Organic Textile Standard)
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Why is it ethical?
ISTO. commits to sustainability through its independent approach, focusing on timeless quality over transient trends and maintaining a single, permanent collection crafted from organic and natural materials. The brand's transparent pricing model demystifies the cost structure, revealing the price of each component, while only collaborating with factories upholding high social responsibility standards. ISTO.'s dedication to minimal environmental impact is evident in its choice of GOTS-certified suppliers, ensuring that their practices meet the stringent Global Organic Textile Standard.
Brand
KLEED
Advancing Ethical Brand
FSC (Forest Stewardship Council),GOTS (Global Organic Textile Standard)
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Why is it ethical?
KLEED kimonos are a testament to the brand's commitment to sustainability, integrating eco-friendly practices throughout their production, from sourcing organic and FSC certified materials like silk, cotton, linen, and viscose, to utilizing non-chemical dyes and traditional hand block printing techniques. The brand actively reduces its carbon footprint by investing in biodegradable packaging and chemical-free dyes, upcycling kimonos, and ensuring fair labor practices, with no child labor involved. Additionally, KLEED supports wildlife conservation by donating 5% of profits to Saving the Survivors and emphasizes the importance of preserving cultural heritage through partnerships with local artisans and the use of ancestral weaving techniques.
Brand
Martine Love
Advancing Ethical Brand
GOTS (Global Organic Textile Standard)
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Why is it ethical?
Martine Love commits to sustainable practices by using eco-efficient materials such as linen, which requires no water for production and emits significantly less carbon than cotton, and GOTS-certified cotton. The brand's handcrafted approach ensures a unique and artisanal quality to each garment, supporting local traditions and craftsmanship. Additionally, Martine Love engages in social responsibility by revitalizing traditional Portuguese Viana do Castelo embroidery, supporting women artisans, and innovating with recycled materials like their signature hangers made in collaboration with Santa Casa Misericórdia de Lisboa.
Brand
Mirakaya
Advancing Ethical Brand
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Why is it ethical?
Mirakaya is a Portuguese brand that emerged from a desire for change, launching its first collection during the initial wave of the pandemic in 2020. Committed to environmental consciousness, Mirakaya creates timeless, Japanese-influenced women's clothing in small quantities, utilizing recycled and natural materials such as cotton, linen, wool, and cupro, with a preference for the color black. All garments are lovingly crafted in their Castelo Branco atelier, with excess materials from collections repurposed to create new pieces, reflecting the brand's dedication to sustainability and the unique stories of the women who wear them.
Brand
Näz
Advancing Ethical Brand
PEFC (Programme for the Endorsement of Forest Certification)
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Why is it ethical?
Näz integrates sustainability into its core by using ecological materials such as linen, organic cotton, and Tencel® for its products, prioritizing environmental impact and user safety. The brand also emphasizes a circular approach by crafting garments from surplus fabrics and recycled wool, reducing waste and carbon footprint, while ensuring traceability and local production within Portugal. Näz commits to transparency and fair labor practices, visiting their small, non-certified yet high-standard production partners multiple times a year to support local communities and maintain ethical standards.
Brand
Seapath
Advancing Ethical Brand
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Why is it ethical?
Seapath emphasizes transparency and local production, producing small quantities of durable clothing in Northern Portugal, where they maintain close relationships with a network of micro textile companies and their workers. The brand utilizes organic and recycled cotton, as well as linen, a water-efficient fiber, and repurposes quality deadstock fabrics, all while operating independently to maintain a slow fashion ethos. Packaging is plastic-free, using recycled paper for boxes and hangtags, and the brand consciously minimizes its carbon footprint by consolidating car trips and leveraging Portugal's high renewable energy usage.
Brand
SIZ
Advancing Ethical Brand
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Why is it ethical?
SIZ, a brand established by twin sisters Raquel and Sofia in Portugal, emphasizes local craftsmanship by designing their patterns in-house and utilizing old fabrics for testing to ensure perfection before final production. They prioritize local employment, choosing nearby workers for patterning and sewing assistance, fostering community support and reducing transportation impacts. The brand's commitment to a 'Clean and Crafty' aesthetic is reflected in their careful selection of fabrics and techniques, promoting creative freedom while maintaining an urban and casual style.
Brand
Wetheknot
Advancing Ethical Brand
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Why is it ethical?
Wetheknot is dedicated to sustainable fashion through its commitment to simplicity and minimalism, producing timeless, high-quality pieces intended for daily use without following transient trends. The brand emphasizes local sourcing of materials like organic cotton and vegan leather, and produces minimal waste, with a focus on the environmental impact of production choices. Furthermore, Wetheknot values transparency and respect for people, ensuring their handmade products are crafted by local Portuguese partners and artisans, while crediting the individuals involved in their creation.
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