17 Ethical Baby & Children's Clothing Brands setting the trend

Written by Pierre Mainguet - Head of Product at Kelkoo Group - 1 Mar 2024 - 12 min read

Discover our guide to the leading brands in Baby and Children's Clothing. We spotlight companies dedicated to creating safe, stylish, and sustainable clothing for the youngest members of your family. Learn which brands are prioritizing eco-friendly materials and ethical manufacturing practices. Whether you're looking for playful prints, comfortable fabrics, or durable everyday wear, this list helps you find options that care for both your children and the planet.

Learn what Ethical Label means by reading the dedicated section on How Kelkoo helps you become a more ethical consumer
Ethical label
Brand country
Brand ethical certifications
Brand
Bebe Organic Linen Dress
ee
Advancing Ethical Brand
GOTS (Global Organic Textile Standard),OCS (Organic Content Standard)
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Why is it ethical?
Bebe Organic prioritizes sustainability by crafting limited-edition collections with organic materials such as GOTS-certified cotton and linen, as well as recycled materials, all locally sourced from Portugal. The brand's commitment to eco-friendly practices extends to natural dyeing processes, reducing the environmental impact and ensuring chemical-free products. Furthermore, Bebe Organic encourages the longevity of its garments through quality design, advocating for repair, redesign, and responsible afterlife options like secondhand shops or donations to prolong the lifecycle of each piece.
Brand
Dimples
nz
Advancing Ethical Brand
GOTS (Global Organic Textile Standard),OEKO-TEX
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Why is it ethical?
Dimples is a New Zealand-based brand renowned for its commitment to high-quality, sustainable babywear, utilizing locally sourced merino wool and certified organic cotton. The brand's dedication to environmental stewardship is evident through its use of Global Organic Textile Standard certified cotton and Oeko-Tex certified dyeing processes, alongside ISO certifications for environmental and quality management systems. With a focus on comfort and safety, Dimples' babywear is designed to be durable, breathable, and hypoallergenic, providing natural, year-round comfort for infants.
Brand
Enfant Terrible
de
Advancing Ethical Brand
GOTS (Global Organic Textile Standard)
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Why is it ethical?
Enfant Terrible, a Stuttgart-based design label, is committed to sustainable and ethical production, offering high-quality organic children's fashion made from GOTS-certified organic cotton. The entire supply chain, from cotton cultivation without chemical pesticides and synthetic fertilizers to the socially responsible manufacturing process in Turkey, is rigorously monitored to ensure environmental and social integrity. Additionally, the brand ensures that their clothing is free from harmful chemicals, supports fair labor practices, and prioritizes a playful yet non-toxic aesthetic for children's wear.
Brand
Fauna
ie
Advancing Ethical Brand
GOTS (Global Organic Textile Standard),OEKO-TEX,Fair Wear
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Why is it ethical?
Fauna Kids emphasizes eco-consciousness by using GOTS Certified organic cotton and Oeko-Tex certified printing processes for their hand-printed sweatshirts and t-shirts, which are shipped in zero plastic with reused and recyclable boxes. The brand maintains a no-frills approach, selling slightly flawed items at reduced rates to minimize waste and donating garments to a women's shelter, while packaging materials are locally sourced, biodegradable, and part of the Eco-Packaging Alliance. Their supply chain partners are committed to responsible practices, including fair worker treatment certified by the Fair Wear Foundation, and they engage in environmental initiatives such as effluent treatment and fabric recycling projects.
Brand
Frugi
gb
Advancing Ethical Brand
GOTS (Global Organic Textile Standard)
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Why is it ethical?
Frugi, a leader in ethical and organic children's clothing, champions environmental and social responsibility. With a commitment to organic cotton certified by the Global Organic Textile Standard (GOTS) and innovative use of recycled materials, Frugi's durable clothing is designed for longevity and to encourage a cycle of passing on or recycling garments. Additionally, Frugi actively supports environmental and children's charities, contributing to a sustainable future and embodying their vision of a world without waste.
Brand
Gray Label
nl
Advancing Ethical Brand
GOTS (Global Organic Textile Standard)
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Why is it ethical?
Gray Label is committed to sustainable and socially responsible practices, as evidenced by their GOTS certification, ensuring their products contain at least 95% certified organic cotton fibers and are produced without toxic chemicals or GMOs. Their production chain adheres to strict social criteria based on ILO norms, providing protection and fair wages to workers, while also focusing on environmental criteria during manufacturing. The brand maintains a dedication to minimizing environmental impact through the use of recycled materials in packaging and continuous search for improved solutions.
Brand
Gugguu
fi
Advancing Ethical Brand
GOTS (Global Organic Textile Standard),OEKO-TEX
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Why is it ethical?
Gugguu emphasizes ecological sustainability by producing locally within Finland and the EU to minimize transport distances and regularly visit their factories, ensuring a smaller carbon footprint. Their fabrics, sourced from Finland and Europe, meet the Oeko-tex 100 standard, and their organic cotton is GOTS-certified, with a continuous search for new eco-friendly materials, including 100% recycled fabric for their 2019 autumn collection tracksuits. Furthermore, Gugguu's commitment to sustainability extends to packaging and warehouse practices, including recycling and using recycled plastic bags, and they engage in third-party assessments and collaborations, ranking high on Eetti Ry's Rank a Brand and Good On You directory, while also releasing annual sustainability reports to track progress.
Brand
House of Margaux
gb
Advancing Ethical Brand
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Why is it ethical?
House of Margaux emphasizes sustainability by crafting baby and children's fashion ethically in the UK, ensuring each piece is made with care from sustainable and fairly produced materials. The brand minimizes environmental impact through eco-conscious practices, such as using recyclable packaging, avoiding single-use plastics, and reusing waste materials for new products. Additionally, House of Margaux collaborates with One Tribe Global to protect 25 trees with every sale and newsletter sign-up, reinforcing their commitment to environmental conservation.
Brand
Little Green Radicals
gb
Leading Ethical Brand
FairTrade,GOTS (Global Organic Textile Standard)
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Why is it ethical?
Little Green Radicals emphasizes ethical and sustainable practices by using Fairtrade certified organic cotton, ensuring fair prices and community support for farmers. The brand collaborates with producer partners in India, maintaining long-term relationships and transparent, decent working conditions in the supply chain. Additionally, they focus on reducing environmental impact through compostable clothing bags, recycled packaging, and repurposing post-consumer plastic bottles for waterproof garments, while promoting longevity and circularity in children's clothing through their SuperLoop program.
Brand
Lucy & Sam
gb
Advancing Ethical Brand
GOTS (Global Organic Textile Standard)
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Why is it ethical?
Lucy & Sam is an organic fashion brand for babies and toddlers, committed to sustainability through the use of 100% GOTS certified organic cotton from Gujarat, India, cultivated without pesticides to promote biodiversity. Their eco-friendly production methods include AZO-free natural dyes, rainwater recycling, and solar energy use in factories that adhere to ethical standards with regular compliance audits for workers' rights and welfare. Additionally, the brand's efforts extend to plastic-free packaging, with all items shipped in recycled paper bags and a goal to eliminate plastic in the supply chain, alongside partnerships with Verdn for environmental impact pledges, such as tree planting and ocean-bound plastic collection.
Brand
Mini Rodini
se
Advancing Ethical Brand
FairTrade,GOTS (Global Organic Textile Standard),GRS (Global Recycled Standard),OEKO-TEX,RWS (Responsible Wool Standard),SA 8000 (Social Accountability 8000)
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Why is it ethical?
Mini Rodini prioritizes sustainability by crafting over 99% of its products from sustainable materials like GOTS-certified organic cotton, TENCELâ„¢, and certified recycled polyester, ensuring long-lasting quality that supports circular fashion. The brand takes a holistic approach, with initiatives like the Mini Rodini Upcycling Collections that repurpose textile scraps, and the Mini Rodini Living Wage Program, which aims to pay factory workers a fair wage above the minimum. Additionally, Mini Rodini's commitment extends to animal welfare, with charity collections supporting animal rights organizations and a strict policy against using materials like fur, conventional wool, and exotic skins in their products.
Brand
Piccalilly
gb
Advancing Ethical Brand
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Why is it ethical?
Piccalilly offers a range of baby and children's clothing with an emphasis on ethical production and sustainability. The brand provides free UK shipping on orders over £50, which may encourage bulk purchasing and reduce the carbon footprint associated with transportation. While the provided input does not include specific sustainability practices or materials used, the brand's product categories such as 'Flower Power' and 'Little London' suggest a thematic approach to their collections, which could potentially be linked to nature-inspired or locally influenced sustainable practices.
Brand
Pop My Way
gb
Advancing Ethical Brand
GOTS (Global Organic Textile Standard),OEKO-TEX,Vegan
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Why is it ethical?
Pop My Way is committed to sustainability through its entire supply chain, with GOTS certification ensuring ethical labor practices, fair wages, and stringent environmental standards in the production of its 100% organic pima cotton baby clothing. The brand's modular design philosophy not only fosters creativity and versatility but also minimizes waste by using fabric offcuts for accessories and promoting a circular economy through its 'Preloved' program. Furthermore, Pop My Way's partnership with Ecologi demonstrates its dedication to carbon offsetting, enhancing its pledge to protect both the planet and future generations.
Brand
Sense Organics
de
Advancing Ethical Brand
GOTS (Global Organic Textile Standard)
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Why is it ethical?
Sense Organics emphasizes sustainable, organic, and fair production practices, with a focus on GOTS-certified clothing for babies and children, ensuring the entire manufacturing process adheres to stringent environmental and social criteria. Their products are made from organic cotton, free from toxins, and are part of a holistic production approach that values human and environmental well-being, including paying premiums to farmers and promoting sustainable living and working in India. Additionally, the brand supports various projects like Barefoot College International and renewable energy initiatives, underscoring their commitment to sustainability and ethical standards in fashion.
Brand
The bonnie mob
gb
Advancing Ethical Brand
GOTS (Global Organic Textile Standard)
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Why is it ethical?
The bonnie mob is dedicated to sustainable and organic children's clothing, as evidenced by their GOTS certification (Global Organic Textile Standard), ensuring their garments meet rigorous environmental and social criteria. They employ innovative eco-printing methods like ZERO D printing, which uses over 90% less water than traditional denim dyeing and creates no harmful waste water, while their knitwear production utilizes 'fully-fashioned' machines to reduce fabric waste. Committed to continuous improvement in sustainability, The bonnie mob encourages customers to buy durable quality, wash at lower temperatures, and participate in clothing reuse and recycling initiatives.
Brand
Toby Tiger
gb
Advancing Ethical Brand
GOTS (Global Organic Textile Standard)
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Why is it ethical?
Toby Tiger emphasizes ethical and sustainable practices in the production of its children's clothing line, utilizing 100% GOTS Certified organic cotton and ensuring all products are manufactured in facilities that adhere to strict ethical standards, including fair wages and safe working conditions. The brand proudly holds GOTS certification, reinforcing its commitment to environmental standards, such as minimizing water consumption and waste output, while also supporting the Sustainable Development Goals. With over 24 years in the industry, Toby Tiger is recognized as the UK’s leading organic baby and childrenswear company, celebrated for its vibrant, fun designs and steadfast dedication to ethical, sustainable fashion.
Brand
Under the Nile
eg
Advancing Ethical Brand
GOTS (Global Organic Textile Standard)
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Why is it ethical?
Under the Nile is dedicated to ethical and sustainable manufacturing, holding the distinction of being the first baby clothing company in the USA to be GOTS certified, ensuring their products meet rigorous ecological and social criteria throughout production. They exclusively use 100% authentic Egyptian cotton, which is not only USDA NOP certified organic but also biodynamically farmed, offering superior softness and durability. Additionally, the brand's commitment to social responsibility is evident through their Fair Trade practices, support for community initiatives like the Chamomile Children program, and partnerships with UpChoose for upcycling baby clothes, emphasizing their holistic approach to sustainability.
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