Health & Beauty in Europe: 63 Ethical Brands You Should Know

Acala products are plastic-free, they utilize renewable energy at their Suffolk workshop, and they prioritize minimizing carbon emissions through bulk ordering and sea or train freight, striving for a balance between ecological responsibility and consumer needs. They plant a tree for every order placed and aim to offset triple their annual carbon output, reinforcing their commitment to environmental sustainability.

Aesop ethical sourcing program ensures environmental respect, safe working conditions, and dignified treatment of employees, aligning with their minimalist packaging philosophy that prioritizes functionality and minimal environmental impact. Aesop has introduced post-consumer recycled PET in over 80% of its plastic bottles and established in-store packaging return programs, alongside achieving certifications from B Corp, Cruelty Free International, PETA, and Climate Active.

AKT London skincare products are plastic-free, have infinitely recyclable aluminum packaging, including bespoke aluminum caps designed to eliminate plastic waste. Additionally, AKT is actively pursuing B Corp certification and contributes to environmental efforts through initiatives like the AKT Forest, planting trees to offset carbon emissions and enhance sustainability.

AllMatters, originally founded as OrganiCup in 2012, focuses on sustainable menstrual health by offering reusable period products like menstrual cups and leak-proof underwear, which are designed to provide an eco-friendlier alternative to traditional disposable products. With a commitment to making periods easier, healthier, and greener, AllMatters has sold over 2 million cups and expanded its range to include water-less personal care items, reflecting its dedication to reducing environmental impact. The brand supports its customers with a Satisfaction Guarantee, free shipping on orders over €80, and educational resources to ensure proper use and comfort with their products.

Amaranthine is the first company globally to receive a Certified Palm Oil Free Trademark, ensuring their products are free from palm oil, an ingredient often associated with deforestation and habitat destruction. The brand's commitment to cruelty-free practices is certified by PETA, and they participate in the Beauty Without Bunnies program. By handcrafting their skincare in small batches using organic, fair trade, and minimally processed natural ingredients, Amaranthine not only prioritizes the health of skin but also actively reduces their environmental impact.

Aurelia London is a certified B Corp, achieving an impact score of 101.6 points, significantly above the global median and B Corp requirements. The brand emphasizes sustainability by using recyclable materials, minimal plastic, and is powered by 100% renewable energy. It supports cruelty-free beauty, having never conducted animal testing since its inception in 2013. Furthermore, Aurelia London invests in community and workplace equality, with 80% of its UK team being female and contributing significantly to charitable initiatives.

Bamboo Barter has innovated a 100% plastic-free toothbrush, embedding a commitment to sustainability right into the bathroom routine. Their toothbrushes, which contain basil and mint seeds within the handle, offer consumers a unique opportunity to grow fresh herbs, thereby reducing reliance on plastic-packaged supermarket herbs. This initiative not only addresses the significant environmental issue of plastic waste from conventional toothbrushes but also promotes a greener lifestyle by integrating plant growth into the product lifecycle.

BareMinerals demonstrates a commitment to sustainability by reducing the use of virgin plastic and utilizing Post-Consumer Recycled materials for new bottles and jars, as well as crafting makeup bags from recycled plastic bottles. Their packaging efforts extend to recyclable cartons and eyeshadow palettes made from Forest Stewardship Council-certified paper, showcasing a dedication to responsible sourcing. Additionally, the brand has streamlined shipping materials and is working towards significantly lowering greenhouse gas emissions from eCommerce shipping by 2026, reflecting an ongoing effort to minimize environmental impact.

Barnaby's Brushes confronts the environmental crisis of plastic pollution with a sustainable alternative to traditional toothbrushes, offering a stainless steel handle paired with interchangeable bamboo heads. This design significantly reduces waste, as only the bamboo brush head is discarded and naturally decomposed, compared to the non-biodegradable plastic toothbrushes that contribute to landfill and ocean debris. Customers can maintain their eco-friendly habits with ease through a subscription service for bamboo head replacements, ensuring both dental hygiene and environmental responsibility.

Bomonde champions sustainability through its ethy-certified 100% Mineral Makeup, ensuring products meet stringent standards for environmental responsibility and support the UN Sustainable Development Goals. The brand offers a cruelty-free makeup range, with a diverse palette for all skin tones and types, emphasizing reorders without excess packaging to minimize waste. Bomonde's commitment to natural, effective beauty solutions extends to providing sensitive eye-friendly mascara and a Teenage Starter Pack, encouraging a shift towards healthier, eco-conscious makeup choices.

Brushbox emphasizes environmental and social responsibility by offering sustainable oral care products, including 100% biodegradable bamboo toothbrushes with FSC-certified, panda-friendly bamboo and bio-based, BPA-free soft bristles. Their packaging is eco-friendly, utilizing plant-based, biodegradable inner wrappers and 100% recyclable FSC-certified outer packaging, while their toothpaste tabs feature 100% natural ingredients, with fully compostable and plastic-free packaging. The brand's commitment extends to planting a tree for every brush sold and partnering with Dentaid to donate a toothbrush to a UK child in need, aiming to address both environmental concerns and oral health care deficiencies.

Dame is a brand that has reimagined period products to be comfortable, sustainable, and aesthetically pleasing, with a commitment to causing minimal environmental harm. Their range includes the world's first reusable tampon applicator, organic cotton tampons, and reusable pads, which have helped saved millions of plastic waste from entering oceans and landfills. As a certified B Corp, Dame holds itself to rigorous social and environmental standards, aiming to be a force for good by balancing people, planet, and profit, and has made legal commitments to uphold this ethos.

Dr. Hauschka champions sustainability through its commitment to certified organic skincare, using biodynamic and fair trade ingredients, and adopting eco-friendly practices. The brand's holistic approach is exemplified by sourcing shea butter from Burkina Faso and rose oil from Afghanistan, supporting local communities and promoting organic agriculture. Dr. Hauschka's operations reflect environmental stewardship, utilizing renewable energy, water conservation, and recyclable materials, ensuring that their products and practices contribute to the well-being of both people and the planet.

Earth Conscious offers a range of sustainable deodorants crafted on the Isle of Wight, featuring organic, cruelty-free ingredients and plastic-free packaging to promote eco-friendly personal care. The brand is committed to responsible business practices, supporting fair trade, and contributing to the Marine Conservation Society, reflecting their ethos of caring for the planet and its inhabitants. By providing products without aluminium, parabens, or carcinogens, Earth Conscious ensures that customers have access to natural and health-conscious alternatives that are both effective and kind to the environment.

Eco Em's Gifts embodies a commitment to sustainable living through its zero-waste, vegan-friendly, and low-toxicity products, with a focus on bathroom essentials that avoid landfill contribution. Their botanic skincare range and Green Gift Sets are designed to be plastic-free and cruelty-free, promoting conscious consumerism and environmental responsibility. Additionally, the brand actively engages in recycling initiatives, such as repurposing milk bottle tops into soap dishes and transforming donated wax into recycled candles, supporting a community of waste warriors and contributing to a more sustainable future in line with the UN Sustainable Development Goals.

Eco Glitter Fun promotes environmental responsibility through their biodegradable glitter, which is made from a cellulose film that decomposes naturally, aligning with their commitment to combat plastic pollution. The brand supports sustainability by selling their products in plastic-free packaging and donating 10% of their profits to Ocean Generation and a portion of sales from their 'Pride Kits' to the Albert Kennedy Trust, an LGBTQ+ youth homelessness charity. As official Bioglitter® licensed resellers, Eco Glitter Fun ensures that their sparkles are eco-friendly, cruelty-free, and provide a guilt-free alternative to traditional glitter.

Edible Health emphasizes quality by ensuring their collagen powder contains only 100% pure ingredients, produced through an enzymatic hydrolysis process rather than chemical means, reflecting their commitment to superior product standards without compromising for price. The brand values trust, speaking factually without exaggeration in their marketing, aiming to build long-term customer relationships rather than short-term gains. Additionally, Edible Health prioritizes a human-to-human approach, focusing on customer and team relations and living by the mantra "People Before Profits," which is reflected in their intimate involvement in every aspect of the business.

Ethique is committed to eco-friendly and ethical beauty, offering products specifically designed for various hair and skin needs. Ethique has made significant environmental contributions by saving over 30 million plastic bottles, conserving 4.6 million gallons of water, and planting 574,382 real trees.

Faith in Nature demonstrates a commitment to sustainability through initiatives such as appointing Nature to its board of directors to ensure environmental considerations are integral to company decisions, achieving B Corp certification which mandates high standards of social and environmental performance, and engaging in carbon balancing efforts in partnership with the World Land Trust. The brand's product range reflects this ethos, featuring 98%+ biodegradable ingredients, cruelty-free, vegan formulations, and packaging that is recycled and recyclable, with efforts to use existing plastics and develop refill and closed-loop systems to minimize waste.

FFS Beauty prioritizes sustainability by manufacturing their signature razor handles in the UK and sourcing from UK and EU companies, reducing transportation carbon footprint. They offer an in-house blade recycling program, allowing customers to return used blades for recycling, and have introduced the UK's first 100% plastic-free Reusable Dermaplaner. Additionally, FFS Beauty has partnered with Carma.earth to plant trees for every subscription order, utilizes 100% recyclable packaging, and avoids carbon black in caps to ensure proper recycling facility sorting.

Friendly Soap produces a range of vegan, cruelty-free personal and household cleaning products that are both skin and eco-friendly. Their commitment to sustainability is evident through the use of natural ingredients, recycled and recyclable packaging, and low-energy production methods, alongside supporting community initiatives like Forus Tree for reforestation. The company ensures fair employee treatment with living wages and profit-sharing, while also contributing to global hygiene projects through partnerships with charities like Just a Drop.

Georganics commits to natural oral-care by exclusively using natural, organic ingredients, avoiding synthetic chemicals to protect health and the environment. Their products are handcrafted with locally sourced ingredients, and their packaging is designed to be waste-free, aligning with their mission to minimize environmental impact. The brand operates with a conscientious approach, ethically sourcing ingredients and maintaining a low environmental footprint, reinforced by certifications in organic and vegan practices.

Gift Wellness Ltd. is a social enterprise that provides high-quality, eco-friendly sanitary products, such as plastic-free pads with a semi-precious mineral layer for enhanced comfort. Their commitment to sustainability is evident in their highly absorbent products that reduce waste, and their packaging initiatives aim for plastic-free bathrooms by 2025. Additionally, the brand's social impact extends through their donations of period products to women in crisis, with over 6 million pads donated to date.

Go as u.r is a Belgian label that emphasizes vegan, natural beauty and fashion products for those with an active, urban lifestyle. The brand is committed to sustainability, using high-performance, low-impact innovative materials and locally sourced ingredients, and designs its products in Antwerp, with a focus on creating a minimalistic yet bold statement. In addition, Go as u.r invests in female empowerment, contributing €1 from each purchase to the global empowerment of girls and women through their partnership with W4, Women’s WorldWideWeb.

Green People, celebrating its 25th anniversary, is an organic skin care brand committed to ethical practices and sensitive skin care, with over 400 product formulations and 150+ organic ingredients. Founded by Charlotte Vøhtz in response to her daughter's skin allergies, the brand is steadfast in its cruelty-free ethos, rejecting animal testing and adhering to vegetarian and vegan standards. The brand also champions sustainability through organic farming, which supports biodiversity, and engages in charitable partnerships, donating 10% of net profits to various causes, while ensuring products are potent and kind to skin through the use of antioxidants and avoidance of harsh synthetics.

Helpmeorganics, a Cheshire-based family-run business, crafts organic, vegan, palm oil-free, and cruelty-free aromatherapy products with a commitment to sustainability and eco-friendliness. The brand ensures all packaging is reusable, recyclable, or compostable, aiming to leave no footprint on the planet, with products handmade in small batches to maintain freshness and high quality. Founded in December 2016 by an experienced aromatherapist, Helpmeorganics offers a range of essential oil blends and aromatherapy products designed to enhance wellness without causing environmental harm.

Inclusev Cosmetics pioneers the beauty industry with its innovative Powder-to-foam technology, offering concentrated powder formulas in sustainable, tiny bottles that deliver four times the number of washes compared to liquid counterparts. Their products, crafted in Britain, are 100% natural, water-free, preservative-free, vegan-friendly, and cruelty-free, emphasizing the brand's commitment to natural and sustainable beauty solutions. The brand's eco-conscious approach extends to packaging, using biopolymer fiber bottles that are fully recyclable, and maintaining transparency in sourcing ingredients and production, all aligning with their vision of inclusivity and high-performance skincare.

Indie brand emphasizes sustainable haircare by offering refillable shampoo and conditioner that aligns with a circular economy, utilizing 99% less plastic than traditional bottles and ensuring products are vegan and cruelty-free. The brand actively involves its community in product development, rejecting toxic beauty standards and promoting self-acceptance, while also contributing to the environment by planting Elephant Grass to capture carbon and offsetting car miles and energy usage. With a commitment to making no compromises on product performance, Indie integrates ethical practices with high-powered, scientifically-formulated haircare products that cater to the individual needs and styles of its customers.

Kear harnesses the potency of ancient Greek herbal formulas and natural ingredients to create a premium range of skincare products that have garnered international recognition, including accolades like the Natural Health Beauty Awards and the Beauty Shortlist Awards. The brand meticulously selects antioxidants and essential oils such as apricot, arnica, and beeswax, ensuring their products promote skin health and resilience against environmental stressors. Committed to clean, ethical sourcing and cruelty-free practices, Kear offers multipurpose, plant-based skincare that is gender-neutral, long-lasting, and free from harmful chemicals like petrochemicals, phthalates, and synthetic preservatives.

KIKI & GREEN is dedicated to environmental sustainability and social responsibility, having prevented 5,998,080 disposable pads from reaching landfills by offering reusable pad sets that last approximately 4 years. The brand actively contributes to reforestation and poverty alleviation through its partnership with Eden Reforestation Projects, planting a tree for every product sold, and collaborates with the Rotary Club of Norwich St Edmund to combat period poverty. By focusing on eco-friendly products and charitable efforts, KIKI & GREEN aims to provide both superior menstrual care and a positive impact on the planet and communities in need.

Kutis Skincare emphasizes the use of organic ingredients, with products such as body butters, lip balms, and serums being 100% organic, and strives to use non-organic alternatives only when absolutely necessary. The brand is committed to ethical sourcing, utilizing fair trade and certified organic Shea butter, coconut oil, and beeswax, and ensures that all products are cruelty-free. Packaging is designed to minimize plastic use and be recyclable, and the company takes a firm stance against using preservatives and heavily processed ingredients, opting for minimally processed raw materials to provide natural nourishment for the skin.

Lavera demonstrates its commitment to sustainability by ensuring that all its products are certified natural cosmetics, adhering to the rigorous NATRUE standard since 2009 and the COSMOS standard for organic and natural cosmetics in its hair care range. The company's dedication to the environment is further exemplified by its use of renewable energy, with plans to produce 20% of its electricity needs through a large photovoltaic installation in 2023, and its efforts to incorporate recycled materials into packaging while actively reducing packaging waste. Lavera's holistic approach to sustainability has been recognized with the German Sustainability Award 2023 for resources transformation, reflecting its ecological, economic, and social responsibility from raw material acquisition to packaging disposal.

Lush is committed to ethical sourcing and environmental stewardship, reflected in their use of fresh, organic ingredients, and minimal to no packaging for their vegetarian products. They maintain a strict policy against animal testing, sourcing ingredients only from companies that do not commission such tests, and have a history of campaigning for animal rights. Additionally, Lush's products are largely handmade, supporting local jobs and reducing the need for machinery, and they have a significant portion of their range that is vegan, further emphasizing their dedication to ethical practices.

Magic Organic Apothecary (MOA) is dedicated to crafting natural and organic skincare products, rooted in herbal folklore and enhanced by the healing properties of yarrow, a herb traditionally used for its reparative qualities. The brand ensures ethical production by sourcing yarrow from an organic farm in Somerset and emphasizing cruelty-free, vegan-friendly formulations without petrochemicals, parabens, or artificial fragrances. MOA's commitment to environmental responsibility is reflected in their packaging choices, utilizing recycled materials, vegetable inks, and encouraging the reuse and recycling of their product containers.

Mbikudi is committed to producing natural, environmentally friendly cosmetics, handcrafted in the UK using organic, undiluted ingredients without water, preservatives, or harsh chemicals. The brand's ethos is rooted in empowering women and children from ethnic minority and low-income backgrounds, with a strong stance against the use of harmful chemicals in beauty products, particularly those used on children. Through its health and wellbeing campaigns, Mbikudi advocates for informed choices and promotes the rights of children to be free from painful and damaging beauty treatments, aligning with the Convention on the Rights of the Child.

Melody's Magical Scents is dedicated to crafting 100% natural, organic, and vegan shower products, with a commitment to cruelty-free practices and eco-friendly ingredients. Recognized by several awards, including the Global Beauty Awards 2023 for Best Vegan Beauty Brand, the brand emphasizes ethical sourcing and sustainability, including recyclable and biodegradable packaging. Additionally, the company actively reduces its carbon footprint by repurposing used bottles and has been acknowledged by Ethical Globe and The Good Shopping Guide for its social responsibility and sustainability efforts.

Nakin Skincare, a British brand founded by Cris Beetham in 2016, is committed to natural anti-ageing beauty, offering a range of products that are cruelty-free, ethically made in the UK, and adhere to Leaping Bunny standards. The brand's skincare line is formulated without harsh ingredients like parabens, petrochemicals, and artificial colors or fragrances, instead utilizing plant-based actives such as hyaluronic acid, hibiscus, and pomegranate to rejuvenate and protect skin. While most of Nakin's products are vegan, their lip balm contains beeswax, sourced ethically without harming bees, and the entire range is designed to work in harmony with other beauty products and treatments.

Nim Cosmetics is dedicated to producing zero-waste, plastic-free, vegan, and cruelty-free skincare, utilizing raw, organic, plant-based ingredients for a luxury experience that respects sensitive skin and the environment. The brand's packaging is designed for circular reuse or is fully compostable, and they employ a circular refill system to minimize waste. Committed to ethical practices, Nim sources ingredients from responsible suppliers, uses renewable energy, supports carbon offsetting, and ensures fair labor practices, while actively seeking certifications from recognized vegan and cruelty-free organizations.

NUXE demonstrates a commitment to sustainability through eco-friendly formulations and packaging, with an emphasis on natural-origin ingredients and green technologies. The brand's eco-design approach has led to reduced plastic in packaging, such as the Merveillance LIFT care products, and the use of 100% recyclable FSC-certified cardboard for their 2021 Christmas box sets. Furthermore, NUXE supports environmental and social projects, such as bee protection with Un Toit pour les Abeilles and plastic pollution reduction with OCEANOPLASTIC, aligning with their broader goal of a greener and fairer world.

Odylique takes a firm stance on animal welfare, ensuring their products have never been tested on animals and maintaining cruelty-free accreditation from PETA and the Naturewatch Foundation, with a strict fixed cut-off date policy for ingredient testing. The brand has been recognized with Ethical Shopping accreditation since 2008, audited annually to uphold high ethical standards across environmental, human rights, and animal welfare practices. Odylique's commitment to sustainability extends to their product range, offering organic, vegan skincare and body care items that are free from synthetic chemicals and common allergens, catering to sensitive skin and promoting ethical consumer choices.

PHB Ethical Beauty, based in the UK, stands out for its commitment to natural, vegan, and cruelty-free beauty products, free from palm oil, parabens, SLS, petrochemicals, and synthetic colors or fragrances. The brand ensures ethical sourcing of ingredients, such as minerals from India supporting local education and organic shea butter from a women's co-op in West Africa, while also focusing on eco-friendly and recyclable packaging. Additionally, PHB Ethical Beauty contributes 20% of its profits to charitable causes, reinforcing its dedication to social responsibility and environmental stewardship.

Raw Nature is an award-winning brand that emphasizes sustainability through its use of 100% natural, toxic-free ingredients and waterless products, ensuring a safe body care experience while minimizing environmental impact. The brand demonstrates its commitment to the planet with plastic-free, biodegradable, and home compostable packaging, and it holds triple certification from PETA, CCF Australia, and Safe Cosmetics Australia for being cruelty-free and vegan. Additionally, Raw Nature actively contributes to social and environmental causes by supporting charities and planting a tree for every purchase made.

Rituals, a Certified B Corp™, commits to social and environmental excellence, with goals like achieving Net-Zero emissions by 2050 and supporting community initiatives such as Tiny Miracles. The brand emphasizes sustainable practices, including a refill concept to reduce waste and pledges to plant, protect, or restore a tree for every refill sold.

SANS LONDON crafts sustainable, natural deodorants with a focus on environmental compatibility and user well-being, rejecting synthetic ingredients common in traditional deodorants. Their "less is more" philosophy is evident in their refillable deodorant starter kits, designed to minimize waste and promote a sustainable daily routine. The brand collaborates with like-minded partners and seeks community input on environmental initiatives, demonstrating a commitment to positive change and local engagement, including supporting production in Nottingham.

Seeds of Colour (SoC) is a pioneer in ethical and sustainable beauty, harnessing the power of nature to create clean, organic, and vegan makeup. Born from collaborations with NIAB and Solent University, SoC utilizes innovative pigment extraction technology from organic fruits and vegetables, ensuring products are nutrient-rich and environmentally friendly. The brand is committed to cruelty-free practices, certified by Cruelty Free International, and contributes to global sustainability by planting a mangrove tree for every order in partnership with SeaTrees, aiming to reduce climate change impacts and increase biodiversity.

Sintra Naturals emphasizes ethical and sustainable skincare, offering handcrafted soaps and body butters made with natural ingredients like coconut milk, shea, olive oil, and coconut oil, without synthetic fragrances or additives. Packaging is eco-conscious, utilizing plastic-free, recyclable, or biodegradable materials such as organic cotton soap bags and amber glass jars to minimize environmental impact. Customer feedback highlights the long-lasting, non-drying, and moisturizing qualities of their products, suitable for all skin types, including sensitive skin, and the brand's commitment to affordability without compromising on natural quality.

Skin + Me emphasizes sustainability by designing their own packaging, opting for infinitely recyclable aluminum over plastic, which is notoriously difficult to recycle due to its complex composition. The brand's Daily Dosers use a two-thirds aluminum and one-third plastic composition, with ongoing efforts to further reduce plastic usage. Furthermore, their lightweight and fully recyclable yellow packaging, made from FSC registered forest card, supports a smaller carbon footprint, aligning with their commitment to minimizing environmental impact.

T-Brush is committed to reducing environmental impact by offering vegan toothpaste tablets in 100% recycled, FSC certified packaging, as a sustainable alternative to traditional toothpaste that contributes to the plastic waste problem. Their products are designed to minimize waste and prevent bacterial cross-contamination among users, with each tablet providing a pre-measured dose for one use. With a focus on natural ingredients and eco-friendly practices, T-Brush aims to address the destructive effects of plastic waste and excessive water consumption, ensuring their oral care solutions are both health-conscious and environmentally responsible.

TAKK Essentials is an ethical personal care brand that emphasizes simplicity, high-quality products, and environmental sustainability, urging customers to purchase only what they need and promoting a low-waste supply chain through their subscription model. Their products are designed and manufactured in the UK with a commitment to being cruelty-free and vegan, as certified by the Vegan Society, and they strive for circularity in waste management. TAKK's mission to counter over-consumption is reflected in their practice of transparent, no-nonsense marketing and a focus on creating effective personal care essentials while respecting both people and the planet.

The Body Shop has a strong commitment to sustainability, evident in their refill stations initiative, which has saved over 180,000 plastic bottles in France by allowing customers to refill their aluminum bottles with products like shower gels and shampoos. As part of the Natura &Co family, which includes Natura and Avon, The Body Shop is dedicated to ethical and sustainable business practices, aiming to equip most of their stores with refill stations within five years. Additionally, the brand encourages recycling, providing clear instructions for customers to recycle packaging at home and aiming to reduce their environmental impact through various sustainable sourcing and waste management practices.

The Good Zest Company, established in 2020 by Clinical Aromatherapist Rose Sergeant, is committed to eliminating harmful chemicals from beauty products by using natural and organic ingredients that benefit both skin and the environment. The brand has received multiple awards for its vegan and cruelty-free hair and skincare products, which feature therapeutic grade zest oils from organic citrus fruits and are free from artificial preservatives, colors, and scents. With a focus on sustainable practices, The Good Zest Company uses recyclable aluminum packaging, encourages product returns for reuse, and is Leaping Bunny approved, demonstrating a dedication to ethical standards and environmental responsibility.

The Goodwash Company is a Welsh social enterprise that crafts luxury skincare products while fostering social and animal welfare. Since its inception in 2018, the company has allocated over £90,000 to more than 45 organizations and charities, as well as establishing its own official charity, Elusen Goodwash, to support local communities and promote Welsh culture and education. Goodwash products are derived from high-quality natural ingredients, are cruelty-free, and contribute to positive change with every purchase, affirming their commitment to ethical luxury and tangible social impact.

The Natural Deodorant Co. delivers on sustainability with their 100% natural, aluminum-free cream deodorant that offers 24-hour protection from a single application. Their commitment to cruelty-free products is solidified with "Leaping Bunny" certification, ensuring no animal testing at any stage. Emphasizing eco-friendly practices, the brand's plastic-free, refillable, and sustainable packaging, including compostable peanuts, aligns with their ethos of reducing environmental impact while providing effective personal care solutions.

The White Teeth Box emphasizes sustainability through its range of 100% biodegradable oral care products, including corn straw dental floss and bamboo toothbrushes, which are vegan, cruelty-free, and eco-friendly. Their packaging is either biodegradable or fully recyclable, avoiding wastefulness and contributing to a reduction in landfill and ocean pollution. With a commitment to affordable, high-impact products that benefit both oral health and the environment, The White Teeth Box offers a practical approach to eco-conscious living.

TOTM's period care products, made from 100% organic cotton, are designed to reduce environmental impact, demonstrated by their efforts to tackle plastic waste by recovering ocean plastics and operating in a facility powered by renewable energy. As a certified B Corp with a B Impact Score of 103.7, TOTM balances purpose and profit, offsetting carbon emissions through ClimatePartner, supporting period dignity initiatives, and contributing to afforestation projects.

Tropic Skincare is committed to organic and ethical product creation, as evidenced by their pursuit of COSMOS certification, ensuring their ingredients and packaging are sustainably sourced and environmentally friendly. The brand maintains a strong stance on equality and diversity, with a 0% gender pay gap and significant representation of women and people of color in senior positions, exceeding UK averages. Additionally, Tropic Skincare promotes environmental responsibility through refillable packaging options, a landfill-free policy, and carbon offsetting, reinforcing their dedication to a healthier, greener world.

Truthpaste prioritizes sustainability through the careful selection of natural, vegan, and cruelty-free ingredients, ensuring their products benefit oral health without compromising environmental integrity. They maintain a zero-waste philosophy by avoiding plastics, opting for reusable glass and aluminum packaging, and implementing a jar return scheme to reduce their carbon footprint. The brand is committed to transparency and continuous improvement in sustainability practices, actively seeking solutions to minimize the environmental impact of their products and packaging.

UpCircle, a B Corp company, pursues initiatives like a refill scheme and repurposing ingredients such as coffee grounds in its skincare products. Additionally, UpCircle's efforts have been recognized with awards for sustainability excellence, and they are taking steps to reduce their carbon footprint by starting local manufacturing in the US for some of their best-sellers.

Vive Skincare, founded by Marina Trani with 34 years of R&D experience, prioritizes performance-based ingredients, evidenced by its unique CBD Tri-Active Formula designed to strengthen skin resilience. The brand is committed to sustainability, operating as a women-owned business and ensuring all products are cruelty-free. Customer reviews attest to the effectiveness of Vive's offerings, such as the award-winning Day Defence Cream, which is clinically proven to improve skin within four weeks by targeting dryness, dullness, and breakouts with ingredients like Niacinamide and Zinc Oxide.

Waken prioritizes sustainability by offering carbon-neutral mouthwashes, achieved through investments in Amazon rainforest conservation projects that counterbalance carbon emissions from sourcing, manufacturing, and packaging. The brand's commitment to eco-friendly practices extends to packaging, utilizing 100% post-consumer recycled plastic for mouthwash bottles and recycled aluminum for toothpaste tubes. Waken's products, designed in collaboration with dentists and chemists, are vegan-friendly and incorporate natural flavors, ensuring both effectiveness and a reduced environmental impact.

Weleda, a world-leading manufacturer of certified natural personal care products, emphasizes a holistic approach to sustainability, ensuring that their actions are deliberate and considerate of their impact on the world. They are committed to biodynamic cultivation, fair trade, and nurturing biodiversity through practices like their seed strategy and the use of biodynamic farming methods to grow raw materials. Additionally, Weleda's ethical and sustainable sourcing is recognized by the Union for Ethical BioTrade, and they have made strides in improving their packaging, with efforts to increase the use of recycled materials and the goal of achieving more sustainable solutions.

Wild is a certified B Corporation committed to environmental and social responsibility, exemplified by their UK-first refillable deodorant and natural, vegan formulas. Wild's high-performing personal care items are designed for convenience and efficacy, with a focus on reducing single-use plastic through reusable aluminum cases and compostable bamboo pulp refills.

Wild Rising Skincare, an independent natural skincare brand, prioritizes transparency and sustainability in its product line. With 98% of their products containing 100% active ingredients, they blend nature and science to create effective skin treatments, while ensuring all ingredients are listed and reviews are published. The brand has been recognized for its sustainability efforts, earning ethy certification, which affirms their contribution to the UN Sustainable Development Goals and assists consumers in making informed choices.