Maybelline New York SuperStay Lumi-Matte Foundation - 98 Long-lasting, Waterproof, Vegan

Maybelline New York SuperStay Lumi-Matte Foundation - 98 is a long-lasting, waterproof and vegan liquid foundation designed for a flawless matte finish that still catches the light.

This 35 ml pump bottle delivers a high-coverage formula formulated for universal skin types and specifically matched here to a fair, beige shade (colour code 98). The texture is liquid yet mattifying, created to smooth skin and reduce shine while offering an illuminating undertone for natural radiance.

The foundation is dermatologically tested and free from animal ingredients and by-products, making it a good choice for cruelty-conscious users. It provides a matte effect while also working to even out skin texture thanks to ingredients like niacinamide, glycerin and hydrolyzed soy protein.

Maybelline advertises exceptional longevity — this SuperStay formula claims up to 30 hours of wear and is formulated to be waterproof, maintaining coverage through long days and unexpected conditions. The high covering level means it conceals imperfections and evens out redness and discoloration effectively.

Application is simple: shake well before use and dispense 1–2 pumps from the pump bottle onto clean, hydrated skin. Blend with a foundation brush, fingers or beauty sponge, and add another light layer if you need extra coverage. The pump ensures controlled dispensing and hygienic use.

Use cases: ideal for long workdays, special events or photography where durable, high-coverage and matte results are required. It also suits anyone seeking a vegan, dermatologically tested everyday foundation for normal to combination skin that needs both mattifying and illuminating effects.

Key selling points include its high coverage, 30-hour staying power, waterproof performance, vegan formulation and dermatological testing. The shade 98 in the beige group is aimed at fair skin tones seeking a matte yet luminous look.

Summary of features:

• Volume: 35 ml with pump bottle
• High coverage, matte effect, illuminating and smoothing
• Long-lasting (up to 30 h), waterproof and vegan